What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 3May23-M

Zimmermann Kaleidoscope Button Blouse

May 3

May 3 Zimmermann Kaleidoscope Button Blouse

Crown Princess Mary, Tops, Princess Isabella

Dulong Fine Jewelry Vega Bracelet in Gold

Sep 8

Sep 8 Dulong Fine Jewelry Vega Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Rebekka Notkin Deco Ring

Nov 3

Nov 3 Rebekka Notkin Deco Ring

Crown Princess Mary, Accessories, Rings

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary