What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 3Oct13-Eug1

H&M Sleeveless Casual Dress

Sep 14

Sep 14 H&M Sleeveless Casual Dress

Princess Eugenie, Dresses

Mulberry Oversized Alexa Satchel in Chocolate

Dec 27

Dec 27 Mulberry Oversized Alexa Satchel in Chocolate

Princess Eugenie, Bags

Elie Tahari Embellished Silk Skirt

Nov 26

Nov 26 Elie Tahari Embellished Silk Skirt

Princess Eugenie, Bottoms

Rag & Bone Harrow Booties in Black Suede with Brown Straps

Jan 17

Jan 17 Rag & Bone Harrow Booties in Black Suede with Brown Straps

Princess Eugenie, Shoes