What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 3Oct23-V

Örjan Jakobsson Silk Ribbon Headpiece

Oct 11

Oct 11 Örjan Jakobsson Silk Ribbon Headpiece

Crown Princess Victoria, Hats

Handsome Stockholm Essentials Gloves in Vino

Oct 11

Oct 11 Handsome Stockholm Essentials Gloves in Vino

Crown Princess Victoria, Accessories

Vogt Stockholm No.1881 Clutch in Burgundy

Oct 22

Oct 22 Vogt Stockholm No.1881 Clutch in Burgundy

Crown Princess Victoria, Bags