What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 3Oct25-F1

Tartine et Chocolat Boys Mao Collar Shirt

May 20

May 20 Tartine et Chocolat Boys Mao Collar Shirt

Prince Charles, Tops, Prince François

Tartine et Chocolat Boys Linen Dungarees

May 20

May 20 Tartine et Chocolat Boys Linen Dungarees

Prince François, Jumpsuits

Bonpoint Enver Sneakers

May 20

May 20 Bonpoint Enver Sneakers

Prince François, Shoes