What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 3Sept16

Valentino Paneled Evening Gown

Sep 20

Sep 20 Valentino Paneled Evening Gown

Princess Nina, Gowns

Peter Pilotto Lace Paneled Floral Print Gown

Aug 17

Aug 17 Peter Pilotto Lace Paneled Floral Print Gown

Crown Princess Marie Chantal, Gowns

Converse Chuck Taylor All Star Low Top Shoes in Charcoal

Apr 1

Apr 1 Converse Chuck Taylor All Star Low Top Shoes in Charcoal

Zara Phillips, Shoes, Beatrice Casiraghi

Zimmermann Zephyr Folk Midi Dress in Floral

Dec 28

Dec 28 Zimmermann Zephyr Folk Midi Dress in Floral

Crown Princess Mette Marit, Dresses