What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

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Jan 8 Margarita Nuez Tweed Skirt

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Jan 8 Margarita Nuez Tweed Jacket

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Queen Sofia, Outerwear

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Jun 9 L.K. Bennett Buckle-Embellished Court Shoes in Black Patent Leather

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Mar 9 Prada Square Buckle Clutch in Navy Satin

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Queen Letizia, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 8 Margarita Nuez Tweed Skirt

Jan 8 Margarita Nuez Tweed Jacket

Jun 9 L.K. Bennett Buckle-Embellished Court Shoes in Black Patent Leather

Mar 9 Prada Square Buckle Clutch in Navy Satin

Oct 30 Kate Moss for Topshop Victorian Ruffle Jacket

Mar 12 Magrit Platform Pointed Pumps in Navy Suede

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