What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 4Aug23-Sil

Jim Thompson Elegant Pink and Orange Floral Scarf

Mar 7

Mar 7 Jim Thompson Elegant Pink and Orange Floral Scarf

Queen Silvia, Accessories

Hermes Kelly Retourne Bag

Jun 2

Jun 2 Hermes Kelly Retourne Bag

Queen Silvia, Bags

Georg et Arend Floris Trousers

Nov 17

Nov 17 Georg et Arend Floris Trousers

Queen Silvia, Bottoms

Georg et Arend Pancha Jacket

Nov 17

Nov 17 Georg et Arend Pancha Jacket

Queen Silvia, Outerwear