What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 4Dec15

Salvatore Ferragamo Leather and Suede Bag

Jan 15

Jan 15 Salvatore Ferragamo Leather and Suede Bag

Princess Benedikte, Bags

Gucci Bird Embroidered Wool Backpack

Oct 4

Oct 4 Gucci Bird Embroidered Wool Backpack

Charlotte Casiraghi, Bags

Ugg Classic Short Boots in Navy Suede

Apr 3

Apr 3 Ugg Classic Short Boots in Navy Suede

Charlotte Casiraghi, Shoes, Princess Alexandra Monaco

Chanel Classic Jumbo Double Flap Bag in Grey

Dec 2

Dec 2 Chanel Classic Jumbo Double Flap Bag in Grey

Queen Maxima, Bags