What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 4Feb25-Eug

Theory Cashmere Sweater

Apr 23

Apr 23 Theory Cashmere Sweater

Princess Eugenie, Tops

Massimo Dutti Long Wool-Blend Double-Breasted Coat in Camel

Nov 10

Nov 10 Massimo Dutti Long Wool-Blend Double-Breasted Coat in Camel

Princess Eugenie, Outerwear

Sophie Lis Fallen Star Hoop Earrings

Mar 11

Mar 11 Sophie Lis Fallen Star Hoop Earrings

Meghan Markle, Accessories, Earrings, Princess Eugenie

Cuyana Classic Structured Leather Tote

Jul 9

Jul 9 Cuyana Classic Structured Leather Tote

Meghan Markle, Bags, Princess Eugenie