What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 4Feb25-Mad

Veronica Beard Lisa Cap Toe Mesh Booties

Feb 4

Feb 4 Veronica Beard Lisa Cap Toe Mesh Booties

Princess Madeleine, Shoes

Zimmermann Crush Frilled V-Neck Top

Feb 4

Feb 4 Zimmermann Crush Frilled V-Neck Top

Princess Madeleine, Tops

Zimmermann Crush Frilled Midi Skirt

Feb 4

Feb 4 Zimmermann Crush Frilled Midi Skirt

Princess Madeleine, Bottoms

Elizabeth Cole Henrietta Earrings

Dec 9

Dec 9 Elizabeth Cole Henrietta Earrings

Princess Madeleine, Accessories, Earrings