What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

Feb 14, 2026

Latest Find

Featured

Yves Salomon Fur-Trim Down Puffer Jacket

Princess Gabriella, Outerwear

Yves Salomon Fur-Trim Down Puffer Jacket

Princess Gabriella, Outerwear

Princess Gabriella, Outerwear

All tagged 4Feb26-V

Maruschka de Margo Tweed Blazer in Navy and Black

Nov 17

Nov 17 Maruschka de Margo Tweed Blazer in Navy and Black

Crown Princess Victoria, Bottoms

Alexandré de Paris Chandelier Clip

Sep 4

Sep 4 Alexandré de Paris Chandelier Clip

Crown Princess Victoria, Hats

af Klingberg Rakel Booties in Blue Suede

Oct 10

Oct 10 af Klingberg Rakel Booties in Blue Suede

Crown Princess Victoria, Shoes

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary