What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 4Jan22

Loro Piana Icery Parka

Dec 23

Dec 23 Loro Piana Icery Parka

Princess Beatrice, Outerwear

Jul 26

Jul 26 Fendi Reversible Logo-Print Poncho

Marie Ducruet, Outerwear

Tommy Hilfiger Ron Lace-Up Winter Boots in Black

Jan 29

Jan 29 Tommy Hilfiger Ron Lace-Up Winter Boots in Black

Princess Beatrice, Shoes