What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 4Jul03

Bottega Veneta Cabat Bag

Jan 28

Jan 28 Bottega Veneta Cabat Bag

Crown Princess Mette Marit, Bags

Moda International Buttons Detail Sleeveless Dress

May 29

May 29 Moda International Buttons Detail Sleeveless Dress

Crown Princess Mette Marit, Dresses