What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

November 7, 2026

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Featured

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

All tagged 4Jul13

Dec 27

Dec 27 Hermes Birkin Bag in Etoupe

Sarah Williams

Princess Madeleine, Bags

Dec 25

Dec 25 Amrapali Pave Diamond Earrings

Sarah Williams

Countess of Wessex, Accessories, Earrings

Dec 29

Dec 29 Bottega Veneta Intrecciato Nappa Tote Bag in Red

Heaven

Princess Marie, Bags

Jan 16

Jan 16 Heavenly Necklaces Gemstone Bangle in Citrine

Sarah Williams

Countess of Wessex, Accessories, Bracelet

Jun 12

Jun 12 Hermes Kelly Dog Bracelet

Sarah Williams

Princess Madeleine, Accessories, Bracelet

Dec 14

Dec 14 Rag & Bone Classic Newbury Booties in Grey

Sarah Williams

Princess Madeleine, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 27 Hermes Birkin Bag in Etoupe

Dec 25 Amrapali Pave Diamond Earrings

Dec 29 Bottega Veneta Intrecciato Nappa Tote Bag in Red

Jan 16 Heavenly Necklaces Gemstone Bangle in Citrine

Jun 12 Hermes Kelly Dog Bracelet

Dec 14 Rag & Bone Classic Newbury Booties in Grey

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