What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 4May13-Aut

Longchamp Le Pliage L Tote in Ebony

Mar 30

Mar 30 Longchamp Le Pliage L Tote in Ebony

Autumn Phillips, Bags

Dubarry Galway Country Boots in Walnut

Dec 26

Dec 26 Dubarry Galway Country Boots in Walnut

Countess of Wessex, Lady Louise Windsor, Princess Beatrice, Shoes, Autumn Phillips, Princess Madeleine