What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 4May24-C

Giorgio Armani Flap Top-Handle Bag

Apr 13

Apr 13 Giorgio Armani Flap Top-Handle Bag

Princess Charlene, Bags

Gianvito Rossi Ribbon Sling 55 Pumps in Navy Suede

May 4

May 4 Gianvito Rossi Ribbon Sling 55 Pumps in Navy Suede

Princess Charlene, Shoes

Loro Piana Double-Breasted Cashmere Vest

Nov 16

Nov 16 Loro Piana Double-Breasted Cashmere Vest

Princess Charlene, Outerwear

Christian Dior Sideral1 Sunglasses

May 7

May 7 Christian Dior Sideral1 Sunglasses

Princess Charlene, Accessories, Sunglasses