What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

Featured

Hermes Bouncing Sneakers in Beige Perlino

Princess Charlene, Shoes

Hermes Bouncing Sneakers in Beige Perlino

Princess Charlene, Shoes

Princess Charlene, Shoes

All tagged 4May25-M

Gianvito Rossi Rolling Boots in Burgundy Suede

May 4

May 4 Gianvito Rossi Rolling Boots in Burgundy Suede

Crown Princess Mary, Shoes

Soeren Le Schmidt Wrap Dress in Dark Blue

May 4

May 4 Soeren Le Schmidt Wrap Dress in Dark Blue

Crown Princess Mary, Dresses

Katrin Cecilia Jacobsen Pleated Veiled Headband in Navy

May 4

May 4 Katrin Cecilia Jacobsen Pleated Veiled Headband in Navy

Crown Princess Mary, Hats

Gianvito Rossi Gianvito 105 Pumps in Nude Python

Aug 26

Aug 26 Gianvito Rossi Gianvito 105 Pumps in Nude Python

Crown Princess Mary, Shoes