What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

Featured

Jerome Dreyfuss Léon M Bag in Khaki

Crown Princess Mary, Bags

Jerome Dreyfuss Léon M Bag in Khaki

Crown Princess Mary, Bags

Crown Princess Mary, Bags

All tagged 4May25-Max

Philip Treacy Bow Headband with Veil in Black

May 4

May 4 Philip Treacy Bow Headband with Veil in Black

Princess Catharina-Amalia, Queen Maxima

Max Mara Poldo Coat in Black

Sep 13

Sep 13 Max Mara Poldo Coat in Black

Queen Maxima, Outerwear