What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 4Nov24-M

Celine Small Block Triomphe Belt

Feb 21

Feb 21 Celine Small Block Triomphe Belt

Accessories, Crown Princess Marie Chantal, Crown Princess Mary

Pomellato Veleno Earrings in Chalcedony

Jun 2

Jun 2 Pomellato Veleno Earrings in Chalcedony

Crown Princess Mary, Accessories, Earrings

Pomellato Luna Ring in Chalcedony

Jun 2

Jun 2 Pomellato Luna Ring in Chalcedony

Crown Princess Mary, Accessories, Rings

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Jimmy Choo Billie 85 Pumps in Black Suede

Sep 20

Sep 20 Jimmy Choo Billie 85 Pumps in Black Suede

Crown Princess Mary, Shoes

Erdem Lindsay Hideko-Print Silk Blouse

Mar 19

Mar 19 Erdem Lindsay Hideko-Print Silk Blouse

Tops, Crown Princess Mary