What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 4Sept23

Heidi Merrick Ember Skirt

Sep 7

Sep 7 Heidi Merrick Ember Skirt

Meghan Markle, Bottoms

Anine Bing Becca Top

Sep 5

Sep 5 Anine Bing Becca Top

Meghan Markle, Tops

Andiata Fanny 85 Skirt in White Rose

Sep 4

Sep 4 Andiata Fanny 85 Skirt in White Rose

Princess Sofia, Bottoms

Flattered Lisa Leather Boots in Sand

Oct 28

Oct 28 Flattered Lisa Leather Boots in Sand

Princess Sofia, Shoes