What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 4Sept24-Sof

Sep 5

Sep 5 Marzio Block Heel Chelsea Boots in Black

Heaven

Princess Sofia, Shoes

Sep 4

Sep 4 Bernadotte & Kylberg Wool Scarf in Blue/White

Heaven

Princess Sofia, Accessories

Sep 4

Sep 4 Nümph Nuirmelin O-Neck Pullover in Cloud Dancer

Sarah Williams

Princess Sofia, Tops

May 6

May 6 Bigli Jewels Infinity Ring

Sarah Williams

Princess Sofia, Accessories, Rings

Apr 21

Apr 21 Ole Lynggaard Shooting Stars Bracelet in 18k Gold with Mixed Stones and Diamonds

Heaven

Princess Sofia, Accessories, Bracelet, Princess Benedikte

Nov 15

Nov 15 Skultuna PPG Bracelet

Sarah Williams

Princess Sofia, Accessories, Bracelet

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 5 Marzio Block Heel Chelsea Boots in Black

Sep 4 Bernadotte & Kylberg Wool Scarf in Blue/White

Sep 4 Nümph Nuirmelin O-Neck Pullover in Cloud Dancer

May 6 Bigli Jewels Infinity Ring

Apr 21 Ole Lynggaard Shooting Stars Bracelet in 18k Gold with Mixed Stones and Diamonds

Nov 15 Skultuna PPG Bracelet

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