What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 4Sept24-Z1

Fairfax and Favor Boston Trainers in White Leather

Sep 7

Sep 7 Fairfax and Favor Boston Trainers in White Leather

Zara Phillips, Shoes

Fairfax and Favor Gina Top in Navy

Sep 7

Sep 7 Fairfax and Favor Gina Top in Navy

Zara Phillips, Tops

Monc Belleville Sunglasses in Whiskey

Jun 20

Jun 20 Monc Belleville Sunglasses in Whiskey

Zara Phillips, Accessories, Sunglasses