What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 4Sept25-K

WNU The Boyfriend Shirt

Sep 4

Sep 4 WNU The Boyfriend Shirt

Duchess of Cambridge, Tops

Ralph Lauren Herringbone Tweed Jacket

Sep 4

Sep 4 Ralph Lauren Herringbone Tweed Jacket

Duchess of Cambridge, Outerwear

Pretty Ballerinas Ella Loafers in Cognac

Sep 4

Sep 4 Pretty Ballerinas Ella Loafers in Cognac

Duchess of Cambridge, Shoes

Kiki McDonough Classics Pear Drop Earrings in Blue Topaz

Apr 29

Apr 29 Kiki McDonough Classics Pear Drop Earrings in Blue Topaz

Duchess of Cambridge, Earrings, Accessories

Daniella Draper Fixed Alphabet Necklace in Gold

May 27

May 27 Daniella Draper Fixed Alphabet Necklace in Gold

Duchess of Cambridge, Accessories, Necklace