What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 5Dec25-M

Tom Ford FT5812-B Glasses

Mar 28

Mar 28 Tom Ford FT5812-B Glasses

Crown Princess Mary, Sunglasses, Accessories

Prada Galleria Saffiano Large Bag in Black Leather

Sep 8

Sep 8 Prada Galleria Saffiano Large Bag in Black Leather

Crown Princess Mary, Bags

Dolce & Gabbana Virgin Wool Pinstriped Trousers

Oct 28

Oct 28 Dolce & Gabbana Virgin Wool Pinstriped Trousers

Crown Princess Mary, Bottoms

Dolce & Gabbana Virgin Wool Pinstriped Blazer

Jul 2

Jul 2 Dolce & Gabbana Virgin Wool Pinstriped Blazer

Crown Princess Mary, Outerwear

Gianvito Rossi Fiona 90 Stretch-Knit Ankle Boots in Black

Nov 5

Nov 5 Gianvito Rossi Fiona 90 Stretch-Knit Ankle Boots in Black

Crown Princess Mary, Shoes