What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Singaporean State Visit to Sweden - Day 1

October 19, 2026

Singaporean State Visit to Sweden - Day 1

October 19, 2026

On Monday, the President and First Lady of Singapore started a three-day State Visit to Sweden.

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October 19, 2026

Latest Find

Featured

Self Portrait Fringe Knit Cardigan

Princess Madeleine, Outerwear

Self Portrait Fringe Knit Cardigan

Princess Madeleine, Outerwear

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Princess Madeleine, Outerwear

All tagged 5Feb17

Bogner Mabel-D Ski Jacket

Oct 2

Oct 2 Bogner Mabel-D Ski Jacket

Queen Letizia, Outerwear

POC Pocito Skull Helmet in Fluorescent Orange

Jul 17

Jul 17 POC Pocito Skull Helmet in Fluorescent Orange

Princess Leonor, Infanta Sofia, Hats

Phenix Polka Dot Ski Jacket

Jul 17

Jul 17 Phenix Polka Dot Ski Jacket

Princess Leonor, Outerwear

Céline Trotteur Shoulder Bag in Black Leather

Aug 7

Aug 7 Céline Trotteur Shoulder Bag in Black Leather

Princess Marie, Bags, Queen Sonja

New Balance x Sweaty Betty Vazee Exclusive Sneakers

Mar 5

Mar 5 New Balance x Sweaty Betty Vazee Exclusive Sneakers

Duchess of Cambridge, Shoes

Theory Oaklane Wrap Coat in Pink

Jul 3

Jul 3 Theory Oaklane Wrap Coat in Pink

Princess Marie, Outerwear

Perfect Moment Quilted Puffer Jacket

Jun 29

Jun 29 Perfect Moment Quilted Puffer Jacket

Duchess of Cambridge, Outerwear

Sergio Rossi Madame Ankle Boots in Black Suede

Jun 27

Jun 27 Sergio Rossi Madame Ankle Boots in Black Suede

Princess Marie, Shoes