What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 5Feb22-D

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Sep 1

Sep 1 Dulong Fine Jewelry Anello Tahitian Pearl Bracelet

Crown Princess Mary, Accessories, Bracelet

Ralph Lauren Soft Ricky Tote Bag in Beige

Nov 3

Nov 3 Ralph Lauren Soft Ricky Tote Bag in Beige

Crown Princess Mary, Bags

Prada Collarless Coat in Black

Oct 11

Oct 11 Prada Collarless Coat in Black

Crown Princess Mary, Outerwear

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories