What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

Featured

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 5Jan25-Z4

Tilly Sveaas Small Interlock Bracelet in Gold

Apr 19

Apr 19 Tilly Sveaas Small Interlock Bracelet in Gold

Zara Phillips, Accessories, Bracelet

Rebecca Vallance Rosetta Midi Dress

Mar 16

Mar 16 Rebecca Vallance Rosetta Midi Dress

Zara Phillips, Dresses

Laurence Coste Colette Earrings in Honey Gold

Jan 11

Jan 11 Laurence Coste Colette Earrings in Honey Gold

Zara Phillips, Accessories, Earrings

Emily London Iris Headband in Gold

Jan 5

Jan 5 Emily London Iris Headband in Gold

Zara Phillips, Accessories

Strathberry Frame Clutch in Wicked SilverGold Dégradé Sequin

Jan 5

Jan 5 Strathberry Frame Clutch in Wicked SilverGold Dégradé Sequin

Zara Phillips, Bags

Calleija Eleri Bangle in 18ct Yellow Gold and White Diamond Set

Jan 4

Jan 4 Calleija Eleri Bangle in 18ct Yellow Gold and White Diamond Set

Zara Phillips, Accessories, Bracelet

Malone Souliers Maureen Mules in Black Satin with Gold Hardware

Oct 8

Oct 8 Malone Souliers Maureen Mules in Black Satin with Gold Hardware

Zara Phillips, Shoes