What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 5Jul25-Caro1

Bidinis Bags Caterina Raffia Bamboo Bag in Tobacco Brown

Mar 17

Mar 17 Bidinis Bags Caterina Raffia Bamboo Bag in Tobacco Brown

Princess Caroline, Bags

Zimmermann Anneke Belted Linen Midi Dress

Jul 1

Jul 1 Zimmermann Anneke Belted Linen Midi Dress

Princess Caroline, Dresses

Jennifer Chamandi Andrea Mules in Camel

Jun 10

Jun 10 Jennifer Chamandi Andrea Mules in Camel

Princess Caroline, Shoes