What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 5Jul25-Max

Begum Khan Singapore Orchids Earrings in Mandarin Gold Plated

Dec 27

Dec 27 Begum Khan Singapore Orchids Earrings in Mandarin Gold Plated

Queen Maxima, Accessories, Earrings

Natan Morgan Midi Dress in Orange

Sep 17

Sep 17 Natan Morgan Midi Dress in Orange

Queen Maxima, Dresses

Gianvito Rossi Versilia 100 Sandals in Brown Suede

Jul 19

Jul 19 Gianvito Rossi Versilia 100 Sandals in Brown Suede

Queen Maxima, Shoes