What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 5Jun11

Ray-Ban 3025 Aviator Sunglasses in Silver

Sep 21

Sep 21 Ray-Ban 3025 Aviator Sunglasses in Silver

Queen Letizia, Accessories, Sunglasses

Diane von Furstenberg Jamila Dress in Red

Jan 18

Jan 18 Diane von Furstenberg Jamila Dress in Red

Princess Madeleine, Dresses

Hugo Boss Athena Cutout Wedge Sandals in Beige Suede

Oct 28

Oct 28 Hugo Boss Athena Cutout Wedge Sandals in Beige Suede

Queen Letizia, Shoes

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories