What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 5Jun22-K3

Alessandra Rich Azure Midi Dress

Jun 5

Jun 5 Alessandra Rich Azure Midi Dress

Duchess of Cambridge, Dresses

Maria Black Cha Cha Earrings

Feb 22

Feb 22 Maria Black Cha Cha Earrings

Duchess of Cambridge, Accessories, Earrings

Jimmy Choo Romy 85 Pumps in White Leather

Jul 2

Jul 2 Jimmy Choo Romy 85 Pumps in White Leather

Duchess of Cambridge, Shoes