What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

August 17, 2026

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Mar 5 Helly Hansen Limelight Beanie

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Mar 5 Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

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Feb 25 Nooz Optics Cruz Polarized Sunglasses in Tortoise

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Feb 9 Mountain Works WS Cocoon Down Coat

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Princess Sofia, Outerwear

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Feb 9 Topshop Premium Sleeveless Duster Coat in Blue

Polka Popp

Princess Eugenie, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 5 Helly Hansen Limelight Beanie

Mar 5 Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Feb 25 Nooz Optics Cruz Polarized Sunglasses in Tortoise

Feb 6 LØCI Nine Sneakers in White / White / White

Feb 9 Mountain Works WS Cocoon Down Coat

Feb 9 Topshop Premium Sleeveless Duster Coat in Blue

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