What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 5Mar23-Eug

Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Mar 5

Mar 5 Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Princess Eugenie, Bags

Nooz Optics Cruz Polarized Sunglasses in Tortoise

Feb 25

Feb 25 Nooz Optics Cruz Polarized Sunglasses in Tortoise

Princess Eugenie, Accessories, Sunglasses

LØCI Nine Sneakers in White / White / White

Feb 6

Feb 6 LØCI Nine Sneakers in White / White / White

Princess Eugenie, Shoes

Topshop Premium Sleeveless Duster Coat in Blue

Feb 9

Feb 9 Topshop Premium Sleeveless Duster Coat in Blue

Princess Eugenie, Outerwear