What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 5May13-CC

Gucci Canvas Baiadera Stripe Weekender Bag

Mar 23

Mar 23 Gucci Canvas Baiadera Stripe Weekender Bag

Charlotte Casiraghi, Bags

Zara Multicolour Sneakers

Feb 24

Feb 24 Zara Multicolour Sneakers

Charlotte Casiraghi, Shoes

Gucci Soho Disco Bag in Light Blue Leather

Mar 8

Mar 8 Gucci Soho Disco Bag in Light Blue Leather

Charlotte Casiraghi, Bags

Topshop Khaki Army Jacket

Mar 8

Mar 8 Topshop Khaki Army Jacket

Charlotte Casiraghi, Outerwear

Balenciaga Panier Raffia Basket Tote in Multicolour with Black Hardware

Jan 3

Jan 3 Balenciaga Panier Raffia Basket Tote in Multicolour with Black Hardware

Charlotte Casiraghi, Bags