What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 5May20

Hugo Boss Asima Check Suit Jacket

May 25

May 25 Hugo Boss Asima Check Suit Jacket

Queen Letizia, Outerwear

Daniella Draper Mini Cupid Hoops With Baby Shamrock Charms in Gold

Mar 4

Mar 4 Daniella Draper Mini Cupid Hoops With Baby Shamrock Charms in Gold

Duchess of Cambridge, Accessories, Earrings

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia