What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 5Oct23-Max

Massimo Dutti Wool Pockets Midi Skirt in Camel

Feb 8

Feb 8 Massimo Dutti Wool Pockets Midi Skirt in Camel

Queen Maxima, Bottoms

Susan Gail Vintage Bamboo Handle Bag in Black Leather

Sep 8

Sep 8 Susan Gail Vintage Bamboo Handle Bag in Black Leather

Queen Maxima, Bags

Gianvito Rossi Laura 85 Knee Boots in Black Leather

May 20

May 20 Gianvito Rossi Laura 85 Knee Boots in Black Leather

Queen Maxima, Shoes