What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 5Sept22-CA

Beaumont Dia Trench Coat

Apr 19

Apr 19 Beaumont Dia Trench Coat

Princess Catharina-Amalia, Outerwear

Circles of Trust Pilar Blouse

Sep 5

Sep 5 Circles of Trust Pilar Blouse

Princess Catharina-Amalia, Tops

Zara Full-Length Wide-Leg Jeans

Sep 5

Sep 5 Zara Full-Length Wide-Leg Jeans

Princess Catharina-Amalia, Bottoms

Veja V-12 Leather Sneakers in White / Steel

Sep 5

Sep 5 Veja V-12 Leather Sneakers in White / Steel

Princess Catharina-Amalia, Shoes