What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 6Apr25-M

Fjällräven Stina Trousers

Apr 6

Apr 6 Fjällräven Stina Trousers

Crown Princess Mary, Bottoms

Arc'teryx Atom Lt Jacket in Navy

Apr 6

Apr 6 Arc'teryx Atom Lt Jacket in Navy

Crown Princess Mary, Outerwear

Gucci GG1264S Sunglasses

Aug 18

Aug 18 Gucci GG1264S Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Arc'teryx Aerios FL Mid GTX Hiking Shoes in Black Sapphire/Binary

Apr 26

Apr 26 Arc'teryx Aerios FL Mid GTX Hiking Shoes in Black Sapphire/Binary

Crown Princess Mary, Shoes