What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 6Aug07

TOUS Sofia Pavé Bracelet

Sep 21

Sep 21 TOUS Sofia Pavé Bracelet

Queen Letizia, Accessories, Bracelet

TOUS Leonor Pavé Bracelet

Sep 21

Sep 21 TOUS Leonor Pavé Bracelet

Queen Letizia, Accessories, Bracelet

Massimo Dutti Printed Shirt

Sep 13

Sep 13 Massimo Dutti Printed Shirt

Queen Letizia, Tops

Heartmade Cropped Jacket

Jan 31

Jan 31 Heartmade Cropped Jacket

Crown Princess Mary, Outerwear, Princess Carina