What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 6Aug15-Bea1

H&M Crocodile-Print Leather Slip-On Trainers

Jun 22

Jun 22 H&M Crocodile-Print Leather Slip-On Trainers

Princess Beatrice, Shoes

Hermès Deauville Bag in Navy/White

Feb 18

Feb 18 Hermès Deauville Bag in Navy/White

Princess Beatrice, Bags

Topshop Aztec Stitch Mini Skirt

Apr 23

Apr 23 Topshop Aztec Stitch Mini Skirt

Princess Beatrice, Bottoms

Furla Metropolis Mini Crossbody Bag in Salvia

Feb 18

Feb 18 Furla Metropolis Mini Crossbody Bag in Salvia

Princess Beatrice, Princess Eugenie, Bags