What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 6Dec22-A1

Dolce & Gabbana Bellucci 60 Pumps in Green Lace

Dec 6

Dec 6 Dolce & Gabbana Bellucci 60 Pumps in Green Lace

Princess Astrid, Shoes

Paule Ka Duchess Satin Cropped Jacket in Navy

Dec 6

Dec 6 Paule Ka Duchess Satin Cropped Jacket in Navy

Princess Astrid, Outerwear

Gucci Dionysus Super Mini Bag in Silver Leather

Sep 10

Sep 10 Gucci Dionysus Super Mini Bag in Silver Leather

Princess Astrid, Bags