What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Prada Raso Satin Gathered Clutch in Light Pink

Crown Princess Mary, Bags

Prada Raso Satin Gathered Clutch in Light Pink

Crown Princess Mary, Bags

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Crown Princess Mary, Bags

All tagged 6Dec23-F

Tartine et Chocolat Wool and Jacquard Beanie

Dec 5

Dec 5 Tartine et Chocolat Wool and Jacquard Beanie

Prince Charles, Prince François, Hats

Thomas Brown Little Thomas Train Jumper

Nov 24

Nov 24 Thomas Brown Little Thomas Train Jumper

Prince François, Tops

Zara Kids Double-Faced Jacket with Faux Shearling

Oct 30

Oct 30 Zara Kids Double-Faced Jacket with Faux Shearling

Prince François, Outerwear