What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

On Tuesday, King Carl Gustaf and Queen Silvia attended a seminar organised by the ten Royal Academies of which King Carl Gustaf is Patron.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 6Dec23-Max

Natan Shoulder Detail Top

Dec 6

Dec 6 Natan Shoulder Detail Top

Queen Maxima, Tops

Max Mara Megaton Camel Hair Coat in Natural

Feb 8

Feb 8 Max Mara Megaton Camel Hair Coat in Natural

Queen Maxima, Outerwear, Princess Catharina-Amalia