What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 6Jul23-Z

Rebecca Vallance After Hours One Shoulder Midi Dress in Black

Oct 8

Oct 8 Rebecca Vallance After Hours One Shoulder Midi Dress in Black

Zara Phillips, Dresses

Aquazzura Forever Marilyn 85 Pumps in Black

Dec 8

Dec 8 Aquazzura Forever Marilyn 85 Pumps in Black

Zara Phillips, Shoes

Jimmy Choo Ellipse Clutch in Champagne Coarse Glitter

Dec 15

Dec 15 Jimmy Choo Ellipse Clutch in Champagne Coarse Glitter

Zara Phillips, Bags