What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 6Jun25-Soph

Paige Terrassa Skirt

Jun 6

Jun 6 Paige Terrassa Skirt

Countess of Wessex, Bottoms

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Sophie Habsburg Paola Bag in Green

Oct 2

Oct 2 Sophie Habsburg Paola Bag in Green

Countess of Wessex, Bags

Vince Band Collar Silk Blouse

Apr 12

Apr 12 Vince Band Collar Silk Blouse

Countess of Wessex, Tops