What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 6Mar09

Apostrophe Silk Printed Dress in Blue

Aug 24

Aug 24 Apostrophe Silk Printed Dress in Blue

Princess Laurentien, Dresses

Oscar de la Renta Fall 2007 Knit Dress in Burgundy

May 18

May 18 Oscar de la Renta Fall 2007 Knit Dress in Burgundy

Queen Maxima, Dresses