What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

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Queen Letizia, Outerwear

All tagged 6May24-M1

Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

May 6

May 6 Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

Crown Princess Mary, Shoes

Jesper Hovring Embroidered Cape Top

May 6

May 6 Jesper Hovring Embroidered Cape Top

Crown Princess Mary, Tops