What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 6Nov25-Eug

Sophie Lis Mushroom Earrings

Jun 20

Jun 20 Sophie Lis Mushroom Earrings

Princess Eugenie, Accessories, Earrings

Massimo Dutti Long Wool-Blend Double-Breasted Coat in Camel

Nov 10

Nov 10 Massimo Dutti Long Wool-Blend Double-Breasted Coat in Camel

Princess Eugenie, Outerwear

Céline Trio Bag in Indigo

Aug 10

Aug 10 Céline Trio Bag in Indigo

Princess Eugenie, Bags