What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 6Oct22-Max

Natan Couture Checked Wide-Leg Trousers

Oct 6

Oct 6 Natan Couture Checked Wide-Leg Trousers

Queen Maxima, Bottoms

Natan Couture Checked Balloon Sleeves Top

Oct 6

Oct 6 Natan Couture Checked Balloon Sleeves Top

Queen Maxima, Tops

Gianvito Rossi Martis Ankle Boots

Oct 6

Oct 6 Gianvito Rossi Martis Ankle Boots

Queen Maxima, Shoes

Uterque Bamboo Handle Leather Bag

Feb 17

Feb 17 Uterque Bamboo Handle Leather Bag

Queen Maxima, Bags