What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 6Sept22-Max1

Claes Iversen One Shoulder Cut Out Top

Sep 7

Sep 7 Claes Iversen One Shoulder Cut Out Top

Queen Maxima, Tops

Gianvito Rossi Poppy 100 Sandals in Gold Patent Leather

Jul 5

Jul 5 Gianvito Rossi Poppy 100 Sandals in Gold Patent Leather

Queen Maxima, Shoes

Dinh Van Le Cube Diamant Small Bracelet in Yellow Gold

Jun 10

Jun 10 Dinh Van Le Cube Diamant Small Bracelet in Yellow Gold

Queen Maxima, Accessories, Bracelet

Begum Khan Evil Eye Evening Bag

Apr 13

Apr 13 Begum Khan Evil Eye Evening Bag

Bags, Crown Princess Marie Chantal, Queen Maxima